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Founder & CEO


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Rick Bailey is a licensed insurance counselor and benefits consultant who is committed to providing unique and innovative solutions. With over 40 years experience in the insurance industry, Rick crafts long-term strategies while remaining focused on lowering the cost curve and satisfying compliance requirements.


A member of Governor Deal and Insurance Commissioner Hudgens’ Exchange Advisory Boards, Rick is a nationally recognized Affordable Care Act expert. Rick was appointed as the GAHU State Exchange Coordinator - the official ACA liaison between political officials and insurance agents in Georgia.


President of the Georgia Association of Health Underwriters and Regional Vice President of the National Association of Health Underwriters, Rick’s leadership is one of the ways he gives back to the industry he loves so much. Rick has been appointed to several insurance company advisory boards including Humana, BlueCross BlueShield of Georgia, and Consumer’s Life.


Rick’s contributions to the employee benefits industry have helped him earn prestigious awards such as Atlanta Health Underwriter of the Year, Georgia Health Underwriter of the Year, and the National Distinguished Service Award. The AAHU “Rick Bailey Membership Award” is named in Rick’s honor.


Rick has been featured in the Wall Street Journal, Health Plan Week, Atlanta Journal and Constitution, Money Magazine, and Atlanta Business Radio.



Professional Designations                                     Industry Awards
Registered Health Underwriter (RHU)                           National Distinguished Service Award 

Registered Employee Benefit Consultant (REBC)        Georgia Health Underwriter of the Year   

Licensed Insurance Counselor                                       Atlanta Health Underwriter of the Year   

Licensed Insurance Agent                                               AAHU “Rick Bailey Membership Award” 

                                                                                             NAHU Leading Producers Round Table

                                                                                             BlueCross BlueShield of Georiga Blue Chip Award



Advisory Boards                                                        Industry Leadership

Governor Deal Exchange Advisory Board                     NAHU Regional Vice President  

Commissioner Hudgens Insurance Advisory Board   NAHU National Board Member

BlueCross BlueShield Broker Advisory Board              GAHU President

HumanaOne Broker Advisory Board                             AAHU President                             

United HealthCare Gold Broker                                      GAHU State Exchange Coordinator    

Consumer’s Life Agent Advisory Board                         GAHU Political Action Committee Chair

GHAA Advisory Board                                                      GAHU Education Chair

Health Services Team Board Member                          


Founder and CEO

Licensed Insurance Counselor

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