Rick Bailey is a licensed insurance counselor and benefits consultant who is committed to providing unique and innovative solutions. With over 40 years experience in the insurance industry, Rick crafts long-term strategies while remaining focused on lowering the cost curve and satisfying compliance requirements.
A member of Governor Deal and Insurance Commissioner Hudgens’ Exchange Advisory Boards, Rick is a nationally recognized Affordable Care Act expert. Rick was appointed as the GAHU State Exchange Coordinator - the official ACA liaison between political officials and insurance agents in Georgia.
President of the Georgia Association of Health Underwriters and Regional Vice President of the National Association of Health Underwriters, Rick’s leadership is one of the ways he gives back to the industry he loves so much. Rick has been appointed to several insurance company advisory boards including Humana, BlueCross BlueShield of Georgia, and Consumer’s Life.
Rick’s contributions to the employee benefits industry have helped him earn prestigious awards such as Atlanta Health Underwriter of the Year, Georgia Health Underwriter of the Year, and the National Distinguished Service Award. The AAHU “Rick Bailey Membership Award” is named in Rick’s honor.
Rick has been featured in the Wall Street Journal, Health Plan Week, Atlanta Journal and Constitution, Money Magazine, and Atlanta Business Radio.
Professional Designations Industry Awards
Registered Health Underwriter (RHU) National Distinguished Service Award
Registered Employee Benefit Consultant (REBC) Georgia Health Underwriter of the Year
Licensed Insurance Counselor Atlanta Health Underwriter of the Year
Licensed Insurance Agent AAHU “Rick Bailey Membership Award”
NAHU Leading Producers Round Table
BlueCross BlueShield of Georiga Blue Chip Award
Advisory Boards Industry Leadership
Governor Deal Exchange Advisory Board NAHU Regional Vice President
Commissioner Hudgens Insurance Advisory Board NAHU National Board Member
BlueCross BlueShield Broker Advisory Board GAHU President
HumanaOne Broker Advisory Board AAHU President
United HealthCare Gold Broker GAHU State Exchange Coordinator
Consumer’s Life Agent Advisory Board GAHU Political Action Committee Chair
GHAA Advisory Board GAHU Education Chair
Health Services Team Board Member
RICK BAILEY, RHU, REBC
Founder & Chief Executive Officer
Licensed Insurance Counselor